Responsibilities

• Produce and implement marketing activities and initiatives that deliver on Grainger Engineering recruitment goals and strategic plans, ensuring that they are executed within budgets and deadlines. Manage project progress, identify potential issues and proactively communicate updates to key stakeholders.
• Create, write and coordinate marketing tactics including emails, direct mail, ads, webpages, print materials, collateral, social and paid media, etc. in support of recruitment marketing goals.
• Propose and implement new marketing strategies to positively impact unit goals
• Work within OMC project management software (Asana) and system, maintaining accountability for projects and tasks.
• Initiate, organize and engage stakeholders within OMC and across college units to ensure seamless coordination and alignment of marketing initiatives. Foster strong working relationships and promote effective communication across teams.
• Serve as a primary point of contact for paid advertisement in support of graduate program recruitment, building strong collaborative relationships with vendors and campus colleagues.
• Actively monitor marketing industry trends, best practices and emerging technologies. Present as needed to OMC leadership, staff and academic leaders on insights and recommendations and collaboratively implement to enhance marketing strategies and tactics.
• Provide quality assurance on marketing materials produced for academic units and the college.
• Coordinate with MarCom colleagues and manage relationships with external vendors and agencies (including media buyers, digital marketing consultants, etc.) to generate strong recruitment marketing campaigns and programs across paid and owned media.
• Strategize, develop, monitor, analyze and refine paid media for recruitment marketing.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations or a closely related field.
• Three (3) years of professional work experience in marketing, public relations, communications, brand management or a related professional area.
• Demonstrated experience with social media management, web analytics tools and/or data-driven decision making.
• Demonstrated experience managing digital advertising and/or paid media campaigns in a marketing communications environment.

Preferred

• Demonstrated experience in marketing and/or communications for higher education.
• Demonstrated experience with CMS platforms, design software (Adobe Creative Suite, Canva), email marketing platforms and CRM systems (Slate).
• Master’s degree in marketing, business administration, communications, public relations, or a closely related field.

Benefits

• This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.