Responsibilities

• Publicizing approximately 30 titles per year, executing all aspects of each campaign—including developing media and event strategy, writing press materials, pitching and booking trade and consumer press, planning events/tours, and more.
• Working closely and collaboratively with authors and illustrators on all aspects of publicity, including briefing creators for interviews and accompanying authors to publicity engagements*.
• Developing and maintaining close working relationships with members of the press (broadcast, radio, print, digital, trades, podcasts, etc.) and seeking out new media outlets and opportunities for LBYR’s titles.
• Developing and maintaining relationships with booksellers around the country, as well as off-site and lecture event venues.
• Planning and executing author appearances—from one-off events to full author tours.
• Owning department tasks, like overseeing award submissions and festival strategy or managing the seasonal roundup process.
• Presenting on campaign work in standing meetings involving Sales and Marketing.
• This is a NYC based role, requiring three days per week in the office.

Requirements

• Minimum of 4 years of experience in publicity, ideally within the publishing industry and children’s publishing, specifically.
• A strong interest in working on books for young readers.
• Trade and consumer media fluency, including established relationships across broadcast, print, and online outlets.
• Industry fluency, including an understanding of the marketplace and competition.
• Experience booking and managing author tours.
• Proven ability to manage and prioritize multiple assignments in a fast-paced environment.
• Superb written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• *Ability to escort authors to publicity engagements, including the ability to travel domestically with authors when needed.
• Proficiency with Microsoft Office, Excel, Outlook, etc.

Benefits

• The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.