Senior Public Relations Specialist

Responsibilities

• Responsible for planning, developing, implementing, and managing communication and public relations activities for internal and external audiences, including corporate communications, presentations, website content, social media, and issue/crisis communications.
• Leads PR activities and the transition of additional PR work in-house while managing external partners as needed.
• Represents FourLeaf with members, the community, and media, promoting a consistent narrative and building, protecting, and enhancing the organization’s reputation.
• Lead media relations and manage media requests, developing and executing PR plans and taking an increasing lead on PR activities historically supported by external partners.
• Write and develop PR communications for events and organizational initiatives, ensuring consistency with brand and messaging.
• Prepare key leaders for media interviews and events, including key messages, talking points, and quotes.
• Monitor media coverage, assess impact, and coordinate with external PR partners as needed.
• Manage public relations activities for branch and corporate events, community relations, and government relations initiatives.
• Develop and distribute information about the organization to the media and community.
• Maintain a PR engagement calendar and proactively identify opportunities to increase media exposure and organizational visibility throughout the year.

Requirements

• Bachelor’s Degree required. Field of Study: Communications/Public Relations/Issue Management or related.
• 4+ Years of Public Relations experience required.
• Strong written and verbal communications skills required.
• Project management skills required.
• Computer Skills: Mac & PC, Windows, Internet proficient, and MS Excel, Access, PowerPoint and Word skills.

Preferred

• InDesign, Photoshop, Illustrator skills a plus.

Benefits

• FourLeaf Federal Credit Union offers a comprehensive benefits package, including medical, dental, and vision coverage; life and disability insurance; voluntary benefit programs; a 401(k) plan with employer match; reimbursement and wellness programs; and an annual performance-based bonus.
• In addition to the salary or hourly rate listed above there may be other compensation & benefits available.