Senior Public Relations Manager

West Hollywood, CA (Hybrid)

$110K/yr – $135K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end PR campaigns for fashion, beauty, and luxury brands, shaping strategy, media relations, and business development at New Ground.

  • Lead accounts from strategy through delivery and reporting
  • Build top-tier press, influencer and talent opportunities across platforms

Job Description

Responsibilities

  • Lead PR accounts end to end, with PR strategy tied to each brand's commercial goals
  • Land top-tier press across digital, print, broadcast and podcasts, including affiliate-driven shopping coverage
  • Build founder narratives and secure profiles, features and speaking moments
  • Run celebrity, stylist and VIP programs, from organic placements and gifting through to talent agreements
  • Partner with our influencer team on creator seeding, editor events and tastemaker moments
  • Win new business through your network, and shape how PR is scoped, delivered and reported at New Ground

Requirements

  • 8+ years in fashion, beauty, lifestyle or luxury PR, with senior agency client leadership
  • Trusted relationships with top-tier LA and NY media you can bring with you
  • A strong stylist, talent and VIP network, with a track record of organic celebrity placements
  • A history of winning new business through your own reputation
  • A strategic mind and sharp writing, plus the confidence to counsel founders directly
  • Boutique agency energy: entrepreneurial, hands-on and happy to wear multiple hats. LA-based preferred, but we're open to New York for the right candidate.

Benefits

  • Competitive base salary, plus a generous new business commission
  • Potential equity for long-term team members
  • A clear path to PR Director / Head of PR
  • Health and dental, 401(k) match and 4 weeks paid time off
  • A flexible hybrid setup, based out of Groundspace, our West Hollywood office and showroom
New Ground logo

New Ground

New Ground is a new market marketing studio. Founded by two US-dwelling New Zealanders, we specialize in helping brands smash into the American market, build early fandom, and drive ridiculous growth.Our services are built around what brands really need when breaking ground in new territory. Working across disciplines, we plan, ideate, produce and introduce your brand to the people that matter most, in the places that'll create the biggest impact.You're in good hands. You'll have a good time.Let's break new ground together.

Founded in 2023
6 employees (2 in marketing)

Salaries

Posted range

$110K/yr – $135K/yr

Taken straight from the job posting.

See all New Ground salaries

Marketing Team

Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
2

Headcount Trend

Current headcount: ~6
New Ground logo

Senior Public Relations Manager

New Ground · West Hollywood, CA · Hybrid