Responsibilities

• Manage day-to-day account activity across multiple fashion, accessories, beauty, and lifestyle clients.
• Develop and execute integrated PR and talent strategies around client priorities, product launches, seasonal moments, and cultural opportunities.
• Develop compelling story angles and secure meaningful editorial coverage across print, digital, trade, commerce, and lifestyle media.
• Build and maintain relationships with editors, journalists, stylists, celebrity representatives, influencers, talent managers, publicists, and other relevant industry contacts.
• Drive celebrity and VIP gifting, stylist outreach, talent seeding, dressing opportunities, and organic product placement.
• Identify and manage relevant influencer and creator opportunities, including organic seeding and paid partnerships where applicable.
• Support and/or lead paid talent and creator partnerships, including outreach, negotiations, deliverables, timelines, usage, approvals, and reporting.
• Plan and execute brand events, activations, collection previews, gifting suites, press appointments, influencer appointments, and talent fittings.
• Draft press releases, pitches, media alerts, invitations, briefing documents, outreach materials, and other communications assets.
• Monitor editorial calendars, emerging talent, cultural moments, social trends, and industry developments to proactively identify opportunities for clients.

Requirements

• 4–6+ years of relevant experience across public relations, communications, talent relations, influencer marketing, or related fields within fashion, accessories, beauty, or lifestyle; agency experience strongly preferred.
• Experience across both editorial media relations and talent/influencer relations .
• Proven ability to secure meaningful editorial coverage and execute VIP, celebrity, influencer, gifting, or seeding programs.
• Existing relationships with relevant editors, journalists, stylists, influencers, talent representatives, publicists, and/or agents.
• Strong understanding of the U.S. media, fashion, talent, influencer, and cultural landscape.
• Strong client-facing experience, with the ability to communicate confidently and professionally.
• Experience with sample trafficking and showroom operations; Launchmetrics experience preferred.
• Familiarity with ShopMy, LTK, or similar creator-commerce platforms is a plus.
• Excellent written, verbal, presentation, and organizational skills.
• Ability to manage multiple clients, priorities, and deadlines simultaneously in a fast-paced agency environment.

Preferred

• Experience across paid influencer or talent partnerships preferred.
• Launchmetrics experience preferred.
• ShopMy, LTK, or similar creator-commerce platforms is a plus.
• Experience with Launchmetrics, Muck Rack, and Lefty preferred.

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional development and growth opportunities
• Collaborative environment across our New York and Los Angeles teams
• Opportunity to work with leading global fashion and lifestyle brands
• Exposure to New York Fashion Week, market appointments, editorial events, celebrity activations, gifting suites, and other industry events