Responsibilities

• Develop and execute Higgsfield's global consumer PR strategy.
• Lead media campaigns surrounding product launches, milestones, partnerships, and brand moments.
• Position Higgsfield as the leading consumer AI platform through proactive storytelling.
• Secure top-tier coverage across technology, consumer, entertainment, and lifestyle media.
• Build strategic relationships with creators, influencers, celebrities, talent agencies, studios, labels, and entertainment partners.
• Identify cultural moments where Higgsfield can authentically participate.
• Support creator launches, exclusive collaborations, and high-profile partnerships.
• Develop VIP engagement strategies surrounding major product announcements.
• Curate in person and virtual events to drive relationship building, social media and earned media coverage.
• Shape messaging that resonates with creators, artists, filmmakers, brands, and consumers.

Requirements

• 7-12 years of communications or public relations experience.
• Experience leading consumer communications for high-growth technology, entertainment, social media, gaming, creator economy, or AI companies.
• Deep relationships across consumer technology and entertainment media.
• Strong network within influencer, creator, Hollywood, music, sports, or digital talent ecosystems.
• Exceptional storytelling and messaging abilities.
• Experience leading global product launches.
• Comfortable operating in fast-moving startup environments.
• Strong executive communications skills.
• Agency management experience preferred.

Benefits

• Equity
• Comprehensive benefits package to support you both professionally and personally.