Senior Public Relations Account Executive, Consumer

Detroit, MI (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Lead daily account management activities, including developing and executing media strategies and pitch materials, pitching and securing media coverage, overseeing media monitoring and ensuring timely reporting for client accounts.
  • Serve as the primary executor and main point of contact on a portfolio of client programs, managing client relationships, and consistently delivering high-level media placements and campaign successes.
  • Create, cultivate, and nurture effective relationships with key media contacts, influencers, and other industry stakeholders locally and nationally across consumer print, digital and broadcast media outlets.
  • Provide strategic insights based on industry research, competitive analysis, and emerging trends to inform client strategies and recommendations.
  • Delegate to and guide junior and support staff, providing direction and feedback on assigned tasks and projects.
  • Manage event strategy, logistics, and on-site support, collaborating with cross-functional teams, for key client events.
  • Occasional night/weekend availability and travel may be required based on client service and business needs.
  • This list of duties and responsibilities is not exhaustive, and additional tasks may be required depending on business needs. This job description may be revised as necessary to reflect changing business requirements. It does not constitute an employment contract.

Requirements

  • 4+ years of experience in public relations, corporate communications, or a related field (agency experience strongly regarded)
  • Demonstrated success securing meaningful consumer media coverage across print, digital, and broadcast outlets, with strong national and local media relationships.
  • Exceptional storytelling, writing, and editing skills with fluency in AP style, and the ability to shape narratives that position brands as leaders—leveraging a sophisticated understanding of both traditional and emerging media landscapes.
  • Strong critical thinking skills with the ability to translate insights, trends, and data into clear, strategic recommendations.
  • Proven ability to manage multiple accounts simultaneously—prioritizing effectively, delegating thoughtfully, and consistently delivering on deadline.
  • Hands-on experience with PR tools and platforms such as Cision, PR Newswire, Critical Mention, or similar systems.
  • A growth mindset and personal accountability, with a genuine investment in both agency success and your own professional development.

Benefits

  • Competitive health, dental, and vision coverage for the employee and dependents. (70% employer-paid)
  • Company-paid life, disability, and identity-theft protection insurance.
  • Traditional and Roth 401(k) with 3% Safe Harbor contribution.
  • Generous PTO, 15 annual paid holidays, year-end paid soft office closure, and flexible work environment.
  • Ongoing leadership access, mentorship, and professional development opportunities.
  • Biannual off-site team retreats focused on growth, transparency, and celebration.
  • Ongoing skill and professional development through workshops, conferences, educational seminars, thought leadership programming, and continuous process improvement—ensuring our team stays sharp, challenged, and ahead of the curve.
Identity logo

Identity

Identity is a world-renowned full-service live events agency with over two decades of expertise in orchestrating exceptional events that leave a lasting impression. We possess a natural ability to grasp the transformative power of gatherings, and we harness this insight to curate pioneering human experiences, pushing the boundaries of what's possible to ensure real, measurable results. We are dedicated to uniting people, fostering relationships, and facilitating connections that drive our client's strategic vision. We thrive on challenges and exceed expectations by constantly challenging the status quo. Our agility and flexibility enables us to adapt swiftly to any situation, ensuring maximum success on both national and international stages. We’re not content with the ordinary; we explore new ideas, create, innovate and uncover unique insights to redefine and shape the future of human experiences. At Identity our commitment to diversity and social responsibility is embedded in our DNA. We celebrate diversity and act responsibly, producing inclusive, accessible, sustainable events that deliver social value for our clients and our local communities.

Founded in 1999
New York, England, GBR

Marketing Team

Median Career Experience
19.5 years
Median Tenure
10.5 years
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