Senior Public Relations Account Executive

Little Rock, AR (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 2 weeks ago

Job Summary

You will own client relationships and lead strategic communications programs across multiple accounts, translating plans into actionable tactics, measuring outcomes, and collaborating with creative, digital, and media teams.

  • Own day-to-day client relationships and strategic counsel
  • Lead multi-account programs with integrated earned, digital, and influencer channels
  • Measure and optimize campaign performance through analytics and insights

Job Description

Responsibilities

  • Serve as the primary day-to-day agency contact for assigned clients, developing strong relationships, providing strategic counsel, and ensuring consistent, high-quality execution.
  • Develop comprehensive strategic communications plans grounded in client objectives, audience insights, and public relations best practices.
  • Translate communications strategies into actionable plans with clear tactics, timelines, responsibilities and measurable goals.
  • Manage and execute communications programs across multiple client accounts simultaneously, effectively prioritizing competing deadlines, opportunities and client needs.
  • Proactively identify communications opportunities, emerging issues and compelling storylines that support client objectives and strengthen reputation.
  • Plan and manage integrated communications programs incorporating earned media, social media, influencer engagement, content, digital strategies and other appropriate channels.
  • Develop and execute earned media strategies, including identifying newsworthy stories, developing targeted pitches and cultivating relationships with journalists and other influential voices.
  • Produce and oversee high-quality communications materials, including media pitches, news releases, talking points, key messages, executive communications, contributed content, presentations and other client-facing materials.
  • Use research, analytics, AI tools and other resources appropriately to strengthen communications strategies, identify trends, improve efficiency and measure campaign effectiveness.
  • Establish meaningful measures of success and monitor campaign performance, translating results and insights into actionable recommendations for clients.

Requirements

  • 5–7 years of professional experience in public relations, strategic communications, journalism, marketing communications or a related field.
  • Demonstrated experience developing and executing strategic communications plans tied to organizational or business objectives.
  • Strong understanding of public relations principles, media relations best practices, reputation management and integrated communications.
  • Proven ability to independently manage multiple clients, projects and deadlines in a fast-paced environment.
  • Exceptional writing, editing and verbal communication skills, with the ability to translate complex information into clear and compelling communications.
  • Demonstrated ability to identify newsworthy stories, develop effective media pitches and build productive relationships with journalists.
  • Strong strategic thinking and problem-solving skills, including the ability to anticipate client needs and recommend solutions rather than simply execute assigned tasks.
  • Excellent organizational and project management skills with strong attention to detail.
  • Ability to confidently present recommendations, provide communications counsel and interact professionally with senior-level client contacts.
  • Working knowledge of emerging communications tools and trends, including AI applications, analytics, SEO, social media and influencer communications.