Responsibilities

• Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels
• Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
• Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
• Test and scale new channel and creative formats to support brand awareness and acquisition goals
• Manage relationships with media partners including programmatic DSPs and agency partners
• Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste
• Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels
• Analyze campaign performance and drive optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics
• Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights
• Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale

Requirements

• 5-10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/strategic level
• Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
• Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
• Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
• Excellent project management skills and comfort working in a fast-moving, cross-functional environment
• Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

Preferred

• Experience with web hosting or web development marketing
• Familiarity with MRR/LTV-based KPI frameworks and subscription business models
• Understanding of video strategy spanning organic social, YouTube, and paid channels

Benefits

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!