Senior Program Marketing Manager

Los Angeles, CA

$95K/yr – $208K/yrSenior Level5+ years exp

Posted 4 weeks ago

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Job Summary

Own enterprise brand positioning for UCLA Health and DGSOM, shaping regional and national campaigns across academic medicine audiences with strong stakeholder alignment and cross‑department collaboration.

  • Stakeholder liaison: align marketing priorities across the school, health system, and external partners to embed enterprise-brand strategies.
  • Plan development and execution: craft and run comprehensive marketing plans for internal and external audiences with regional and international reach.
  • Complex program leadership: manage multi‑stakeholder initiatives requiring technical marketing judgment and rigorous evaluation.

Job Description

Responsibilities - Serve as the primary marketing liaison and relationship-builder for key stakeholders across the David Geffen School of Medicine, UCLA Health Marketing & Communications, and affiliated academic, research, clinical, and administrative programs. - Provide strategic marketing leadership, planning, collaboration, and execution to ensure DGSOM priorities are effectively represented within enterprise-wide UCLA Health marketing and communications strategies and initiatives. - Provide strategic counsel and spearhead the planning, development and execution of marketing plans for both internal and external audiences that effectively position and promote the UCLA Health/DGSOM brand regionally, nationally, and internationally. - Collaborate closely with Marketing and Communications Department colleagues, Dean's Office leadership, faculty, departments, institutes, centers, and external partners to ensure alignment with institutional priorities, enterprise brand alignment, and strategic objectives. - Use advanced marketing concepts to create, develop, implement and manage comprehensive marketing strategies and plans. - Manage projects/programs that are typically complex and require a high degree of technical marketing expertise and judgment in selecting methods, techniques and evaluation criteria for obtaining results. Requirements - Bachelor’s Degree in a work-related discipline/field and/or equivalent combination of education and experience. - 5-10 Years of Marketing or relevant experience. - Advanced knowledge of marketing strategy development, brand management, and integrated marketing communications principles. - Advanced ability to develop and execute comprehensive marketing plans supporting academic medicine, research, education, and institutional priorities. - Exceptional written, verbal, presentation, and interpersonal communication skills with the ability to tailor messaging to diverse audiences. - Demonstrated ability to build relationships and influence stakeholders across a highly matrixed and decentralized organization. - Advanced project management skills with the ability to manage multiple complex initiatives simultaneously and meet competing deadlines. - Ability to develop executive-level presentations, reports, and strategic recommendations using data and analytics. - Knowledge of omnichannel marketing strategies across paid, earned, owned, and shared media platforms. - Ability to translate organizational goals and business objectives into actionable marketing strategies and tactical plans.
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UCLA Health

For more than half a century, UCLA Health has provided the best in healthcare and the latest in medical technology to the people of Los Angeles and throughout the world.Comprised of Ronald Reagan UCLA Medical Center, UCLA Medical Center Santa Monica, Resnick Neuropsychiatric Hospital at UCLA, UCLA Mattel Children's Hospital, UCLA West Valley Medical Center and the UCLA Medical Group with its wide-reaching system of primary-care and specialty-care offices throughout the region, UCLA Health is among the most comprehensive and advanced healthcare systems in the world.Our physicians are world leaders in the diagnosis and treatment of complex illnesses, and our hospitals are among the best in the country. Consistently ranked one of the top ten hospitals in the nation and the best medical center in the western United States by U.S. News & World Report, Ronald Reagan UCLA Medical Center is at the cutting edge of biomedical research, and our doctors and scientists are leaders in performing pioneering work across an astounding range of disciplines, from organ transplantation and cardiac surgery to neurosurgery and cancer treatment, and bringing the latest discoveries to virtually every field of medicine.

Founded in 1955
Los Angeles, California, USA
17K employees