Responsibilities

• Positioning and Messaging: Develop and evolve the strategic messaging that brings your products to life; you will shape and inspire the market’s perception of our value
• Product Launch and Lifecycle Success: Guide end-to-end go-to-market planning and execution throughout the product lifecycle; you will lead and collaborate with cross-functional teams
• Content Development: Understand your customers and their buying process, and develop compelling content and experiences that drive customer action; you will apply your love of writing, storytelling, and evangelizing
• Market Intelligence: Build intelligence on market trends and competitive offerings, and enhance our positioning and products; your strategic insights will boost our growth
• Pipeline Building: Provide strategic input and support for demand generation and growth marketing programs; your revenue orientation will help propel us forward
• Sales Enablement: Educate the sales team on our market, value proposition, and product capabilities and develop associated sales tools; you will celebrate our sales success because you’ll be an integral part of that success

Requirements

• 5-10 years of product marketing experience in B2B technology or energy/power businesses
• Electricity or environmental commodities industry experience
• Robust use of modern technology including AI tools to improve the effectiveness and efficiency of your work
• Your ability to travel 10-20%, including internationally

Preferred

• You are customer obsessed and excel at deeply understanding your customer
• You are a natural communicator with outstanding written and oral communications skills
• You possess excellent inter-personal skills and successfully build relationships with distributed colleagues and third parties
• Your business acumen and ability to think strategically are strong, enabling you to contribute to a wide range of executive level discussions