Senior Product Marketing Manager, Solution Strategy at Docusign | San Francisco, CA

Senior Product Marketing Manager, Solution Strategy

San Francisco, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

Job Summary

Own the platform use case strategy and GTM enablement across product, marketing, sales, and customer success to turn product capabilities into buyer-specific solutions.

Architect and codify a scalable taxonomy and central repo of use cases that map to buyer problems and lines of business.
Scale cross-functional GTM with repeatable Sales Plays, messaging, and discovery questions for field and partner teams.
Establish governance and feedback loops to improve adoption, attribution, and future development priorities.

Job Description

Responsibilities

Architect and maintain a comprehensive taxonomy and strategic roadmap of high-value platform use cases across segments, translating core product capabilities into industry and line of business-specific solutions that solve tangible customer pain points
Define how platform use cases come to life with a standardized bill of materials, including internal guides, pitch decks, demos, case studies, webpages, and more, and maintain a central location to ensure discoverability, quality, and consistency across teams
Partner cross-functionally with Sales Operations and Enablement to embed platform use cases into repeatable Sales Plays and integrated GTM activities, providing field and partner teams with the specific messaging, discovery questions, and value frameworks needed to close deals
Serve as the strategic bridge between Product, Marketing, Sales, and Customer Success, scaling the evaluation process and governance model for platform use cases from ideation to scaled adoption while aligning global teams to remove blockers and ensure seamless GTM execution
Establish a continuous feedback loop and measurement framework to track closed/won deal attribution and IAM platform adoption by use case, using those insights to refine positioning, optimize Sales Plays, and prioritize future development

Requirements

8+ years of product marketing experience in the B2B SaaS space, including leading cross-functional GTM orchestration at scale
Experience using data to generate insights, align diverse stakeholder groups, and accelerate company growth

Preferred

MBA from top-tier program or equivalent work experience
Proven ability to develop and execute go-to-market strategies and innovative programs that fuel growth across a multi-product portfolio
Strong analytical and problem-solving skills, with clear examples of using data to generate customer insights and actionable recommendations
Experience creating sales enablement resources, driving field adoption, and establishing usage analytics and feedback loops for continuous optimization
Highly collaborative, proactive, and results-driven
Self-starter who can drive complex projects with minimal supervision
Exceptional communication skills

Benefits

Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Docusign

3.6 Glassdoor

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign IAM, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Founded in 2003

San Francisco, California, USA

8.1K employees (418 in marketing)

www.docusign.com

61% recommend to a friend

49% CEO approval