Own the product marketing playbook for Rippling by building cross-product use cases, automation-driven messaging, and scalable creative that ties feature launches to measurable demand. Focus on automation recipes, performance content, and community playbooks to accelerate adoption and activation.

• Develop and Own Solutions Marketing Frameworks
• Build a use case and automation library that connects Rippling’s products to real customer problems and outcomes, with a strong focus on cross-product use cases and automation.
• Own the lifecycle of the use case library: build it, maintain it with new content, and make it engaging and “marketed,” not just documented.
• Define messaging frameworks that position Rippling as a single, unified solution across people, spend, IT, and beyond.
• Highlight automation as a core value proposition, with specific examples of what customers can actually automate (e.g., triggering a Slack message when a rep exceeds quota and automating bonus payouts upon VP approval).
• Partner with GTM, corporate, and integrated marketing teams to ensure consistent storytelling across campaigns and customer touchpoints.
• Create and Ship Performance Marketing Content
• Write and produce emails, landing pages, ad copy, and coordinate demo videos that showcase Rippling’s value in an engaging, measurable way.
• Translate complex product features into creative that converts, balancing clarity, storytelling, and performance.
• Test, analyze, and iterate on messaging to improve engagement and conversion rates.
• Develop content and campaigns around “automation recipes” or “playbooks” that demonstrate real-world automations.