Responsibilities

• Partner with the Associate Vice President of Product Marketing – Literacy and peers to execute product marketing plans for core and supplemental literacy products
• Collaborate on the development of product positioning, messaging, value propositions, and competitive differentiation for assigned literacy offerings
• Conduct market and competitive research, including attending events and participating in customer ride-alongs, to identify trends, risks, and opportunities that inform messaging and go-to-market decisions
• Gather and synthesize insights from cross-functional stakeholders to refine product narratives and support successful launches
• Collaborate with Product Development to ensure marketing materials accurately reflect product capabilities and educator needs
• Create and deliver high-quality marketing assets and playbooks, including print collateral, thought leadership content, and digital assets for use across multiple channels
• Execute go-to-market plans for new and existing literacy products, ensuring readiness and alignment across Sales, Regional Marketing, Enablement, and Service teams
• Support key state curriculum adoption efforts by contributing market insights, competitive analyses, and messaging guidance in partnership with Regional Marketing, Sales, and Service teams
• Build and maintain strong working relationships with key stakeholders, including Sales teams, implementation partners, authors, advisors, and industry partners
• Track success metrics to refine product messaging, positioning, go-to-market tactics, and campaign effectiveness

Requirements

• Ability to translate direction and priorities into clear, well-executed marketing deliverables
• Strong analytical and problem-solving skills to inform decisions and improve marketing effectiveness
• Strong organizational and project management capabilities, with the ability to prioritize and manage multiple initiatives effectively
• Clear and effective written and verbal communication skills, with the ability to create compelling content and collaborate with diverse partners
• Knowledge of the K–12 literacy curriculum market and classroom instruction
• Commitment to education and improving learning experiences through high-quality literacy solutions
• Demonstrated success executing product marketing initiatives that drive awareness, adoption, and growth
• 5+ years of experience in K–12 core curriculum product marketing within educational publishing or education technology
• Experience working cross-functionally with Product, Marketing, Sales, and Service teams
• Bachelor’s degree required; master’s degree preferred

Benefits

• Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
• Employees can enroll in our company’s 401k plan and receive an employer match.
• Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.