Senior Product Marketing Manager - Lifecycle & Customer Communications

Responsibilities

• Lifecycle Strategy & Customer Communications (45%)
• End-to-End Communications Journey: Set the overall strategy and maintain a clear, up-to-date communications architecture across email, SMS, in-app messaging, and call scripting across all funnel stages (pre-submission, conversion)
• Segmentation & Personalization: Build a sophisticated segmentation and targeting framework based on user behavior, lead source, intent, lifecycle stage, and telemetry signals to ensure every interaction is contextual and effective
• AI-Driven Customer Engagement: Represent Lifecycle Marketing in cross-functional planning for AI customer decisioning . Leverage AI capabilities for content generation, creative personalization, and campaign optimization to increase execution speed and message relevance
• In-App & Multi-Channel Experience: Partner with Product and UX teams to build contextual in-app messaging, tooltips, and guided flows that drive feature adoption at the precise moment of user intent
• Go-To-Market (GTM) & Cross-Functional Growth (30%)
• Measurable Funnel Conversion: Partner closely with Performance Marketing, Brand, Product, Sales & Operations, and Data Science to optimize the customer journey and drive measurable conversion lift
• End-to-End Product Launches: Lead cross-functional GTM strategies for new feature releases, product tiers, and service enhancements—defining target audiences, messaging, channels, and success metrics
• Enablement & Positioning: Collaborate with Marketing to equip Sales, Operations, and Customer Success teams with high-converting call scripts, pitch collateral, release briefs, and customer playbooks
• Experimentation, Analytics & Governance (25%)

Requirements

• Experience: 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing
• Lifecycle Mastery: Proven track record of managing multi-channel communications (email, SMS, call scripts, in-app) across complex conversion funnels
• AI & MarTech Proficiency: Hands-on experience with customer engagement platforms (e.g., Braze, HubSpot, Customer.io, Marketo), product analytics (e.g., Amplitude, Mixpanel), and leveraging modern AI workflows for content generation and campaign optimization
• Data & Testing Rigor: Strong background in holdout testing, incrementality modeling, A/B testing, and converting behavioral telemetry into actionable audience segments
• Cross-Functional Leadership: Demonstrated success partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams
• Copywriting & Messaging: Exceptional ability to craft high-converting, compliant, and audience-tailored messaging

Preferred

• Experience in Fintech, lending, or highly regulated industries with strict compliance considerations
• Experience integrating AI decisioning engines into active marketing automation flows
• Proficiency in SQL or BI visualization tools (Tableau, Looker)

Benefits

• 401(k) retirement plan
• Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
• Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
• Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
• Up to $1,000 per year for eligible professional development expenses
• Employee referral program