Senior Product Marketing Manager, Industrial & Computational Engineering

Santa Clara, CA (On-site)

$152K/yr – $288K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the product launch and messaging through GTM strategy, cross-functional advocacy, and asset creation that drive adoption and revenue.

  • Product Marketing Ownership: Define launch strategy, positioning, and differentiation across audiences.
  • Cross-Functional Influence: Align sales, marketing, partners, and customers to the product mission and revenue opportunities.
  • Asset and Storytelling: Create blogs, whitepapers, webinars, demos, and decks to enable sales and partners.

Job Description

Responsibilities

  • Leading: Take a leadership role in defining product launch strategy and driving go-to-market plans that include effective messaging, positioning, and differentiation for the product narrative
  • Influencing: Be the product advocate by aligning sales, marketing, partners, and customers to the product mission and revenue opportunities
  • Building: Bring ideas to life through crisp, clear product marketing strategies for product adoption and growth; follow through on ideas with marketing and sales/partner enablement assets including blogs, whitepapers, webinars, demos, and customer and partner decks
  • Presenting: Deliver ideas clearly with confidence using slides, whiteboards, and other creative approaches, translating technology capabilities to messaging that meet the needs of various audiences
  • Collaborating: Implement product marketing plans by tapping into product management, sales, campaign marketing and PR, and engineering teams

Requirements

  • Degree in Computer Engineering, Computer Science, Chemistry, Applied Mathematics, or related engineering field or equivalent experience (Ph.D. or Masters preferred)
  • 8+ years product marketing and/or product management experience with software or hardware products.
  • Solid working knowledge of and experience with CAE, Semiconductor, EDA, or AI-Physics workflows.
  • Experience at a technology company defining value proposition and messaging for SDKs or libraries.
  • Passionate about and experienced in storytelling and engaging audiences as part of crafting product marketing initiatives.
  • Strong abilities to set task level goals, develop creative solutions to sophisticated problems, and identify untapped opportunities.
  • Skilled in articulating ideas and concepts to team members, customers, partners, and media using cohesive written and oral skills.

Preferred

  • A portfolio showing successful product launches, product campaigns, and writing and presentation samples.
  • Strong familiarity in how to investigate and apply customer insights, competitive intelligence, and market research to product marketing activities and assets

Benefits

  • You will be eligible for equity and benefits.
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Santa Clara, California, USA
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