Senior Product Marketing Manager

Responsibilities

• Own positioning, messaging, and value propositions for assigned products and use cases, aligned with Forward’s company narrative.
• Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement with product, sales, and marketing.
• Partner with product management to translate technical capabilities into clear customer outcomes and bring customer and market insight into product priorities.
• Create compelling product content and sales assets, including pitch decks, solution briefs, competitive battlecards, and demo narratives. Partner with the sales enablement function to help account teams and sales engineers use them effectively.
• Represent Forward as a credible product and industry expert at conferences, trade shows, webinars, and customer and partner meetings.
• Lead competitive and market research for assigned areas, informing positioning and deal strategy. Support analyst and press engagement through briefings, evaluations, and supporting materials.
• Partner with demand generation, field marketing, and corporate marketing to develop campaigns and events grounded in customer needs and consistent with our positioning.

Requirements

• Experience in enterprise software or B2B technology, with 7+ years in product marketing.
• Proven track record of launching technical products and developing positioning, messaging, and sales assets that help the field win.
• Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems, with the ability to engage credibly with engineering and product teams and translate complex capabilities into business value.
• Excellent writing skills, supported by a portfolio of compelling product content for technical and business audiences.
• Confident presenter who can represent Forward as a credible expert at conferences, webinars, and customer, partner, and analyst meetings.
• Experience using customer research and competitive intelligence to inform go-to-market strategy; analyst relations experience is a plus.
• Self-directed and highly organized, with the ability to work across functions and manage multiple launches and projects in a fast-moving, growth-stage company.