Responsibilities

• Own the core messaging and differentiation of our platform, the clear and undeniable reason a buyer with a specific problem should choose CloudZero over every other vendor claiming AI ROI
• Translate what product and engineering build into clear buyer value for finance and executive audiences, simple enough that a rep in their first month can tell the story with confidence
• Work across product and engineering, demand generation, and sales enablement to keep messaging consistent across our core content assets
• Own competitive intelligence by tracking the field, arming sales with battlecards and objection handling, and sharpening our positioning against every alternative.
• Run market and buyer research to keep our messaging matched to where the industry and the buyer are heading
• Stay ahead of other vendors in an increasingly crowded market, and feed those insights back into our positioning and roadmap decisions
• Support product launches and make sure new capabilities land in our core positioning, backed by strong proof points and real customer examples
• Work alongside content and demand generation to feed the top of the funnel with differentiated stories that create demand, not just capture it
• Partner with sales engineering to define the capabilities and narratives that make every demo prove the CloudZero difference and move buyers to a proof of value

Requirements

• 5-8 years in product marketing for a technical B2B product, ideally at a startup or in a fast-moving category
• A track record of sharp messaging and differentiation in a crowded or emerging market
• Proven ability to translate complex, technical products into clear buyer value; you can make even a junior rep sound credible
• Proven experience and expertise in running market research and competitive intelligence programs
• Experience marketing to finance and technical executives (CFOs, CTOs, or AI and business-transformation leaders) and their teams, ideally from a B2B tech or fintech company; a security or other technical, skeptical-audience background is a plus
• Genuine curiosity: you want to be in the product, talking to customers, and learning what your audience actually cares about, without being asked (a journalistic or reporting background is a plus)
• The judgment to pull context from many sources, extract what matters, and run with it, rather than waiting to be handed the answer
• An AI-first operator who uses tools like Claude to move faster, learn a domain quickly, and scale your own output

Preferred

• a journalistic or reporting background is a plus
• a security or other technical, skeptical-audience background is a plus