Responsibilities

• Develop deep expertise in our core buyers, particularly corporate development, strategy, CVC, and business development teams, and how they source and evaluate private companies.
• Regularly engage with customers, prospects, and sales teams to understand their workflows, pain points, buying criteria, and unmet needs.
• Understand how customers evaluate CB Insights against competitors and alternatives, and translate those insights into actionable guidance for Product, Sales, and Marketing.
• Understand where competitors are strong, where they are weak, and how buying criteria are changing - translate competitive intelligence into actionable guidance for product, sales, and marketing
• Own product and audience messaging, value propositions, and use cases.
• Turn complex intelligence, data, and analyst judgment into clear customer value tied to the decisions our buyers need to make.
• Close the gap between how the market perceives CB Insights and the value we’ve built by clearly positioning our proprietary intelligence and expert judgment for AI-powered workflows.
• Partner directly with Sales Enablement and customer-facing teams to build the tools and resources needed to drive customer acquisition and adoption.
• Partner with Product to define the audience, customer problem, use case, positioning, messaging, and adoption strategy for our intelligence
• Own go-to-market strategy for driving awareness and adoption of both new and existing CB Insights datasets and intelligence

Requirements

• 5+ years of B2B product marketing experience focused on data, intelligence, or enterprise software products to senior business buyers.
• Strong experience owning product messaging, positioning, launches, and adoption programs
• Exceptional ability to understand sophisticated products and customer workflows and translate them into simple, differentiated customer value.
• Comfortable engaging directly with customers and prospects and turning those conversations into actionable insights for product, sales, and marketing.
• Strong commercial instincts and experience partnering closely with enterprise Sales and Customer Success teams.
• Hands-on operator who uses AI to increase their own speed, quality, and output.
• Excellent writer and communicator who can turn complex ideas into clear, compelling messaging.

Preferred

• Experience marketing products used for strategic decision-making, deal-making, research, or other high-value enterprise workflows is a strong plus.

Benefits

• Industry Insight: over 500k+ people follow our tech newsletter: sign up here
• Holistic compensation: Competitive cash compensation, comprehensive healthcare coverage (PPO, HSA, and FSA options), multiple mental health resources, 401(k) with company match, annual professional development stipend, and generous paid time off.