Senior Product Marketing Manager at Canopy | South Jordan, UT

Senior Product Marketing Manager

South Jordan, UT (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

Drive product marketing for Canopy’s accounting-focused SaaS by shaping messaging, GTM plans, and market insights across functions.

Own cross-functional GTM plans and execution for product releases.
Must-have: 5+ years in product marketing with messaging and launch experience.
Standout: Alignment across marketing, sales, CS, and product with research-driven insights.

Job Description

Responsibilities

Go-to-market: Lead a cross functional team of marketing, sales, customer success and support, and product to create and execute plans for how to introduce product releases and new features to the market.
Messaging: Develop and own the messaging and thought leadership for assigned product areas that are aligned with the prospect and customer personas. Train Sales and CX teams on the messaging and functionality in a relatable way that makes the information accessible to all audiences. Plan any related customer communications or marketing. Develop detailed and referenceable message frameworks to educate internally.
Market research: Understand, monitor, and analyze the overall market trends and how those trends impact your assigned product modules. Leverage market research to help the GTM organization better market and position products with customers and prospects.
Critical thinking: You will be the keeper of large amounts of information. You need to be able to process and make sense of everything (user research, market research, win/loss data, feedback, etc.) and understand what is most important, how to communicate that, and where and when to identify urgency and importance.
Personas: Collaborate with our user experience team and external partners on the research, development, and maintenance of key buyer and user personas.
Marketing Implications: Understand marketing motions and how product marketing research can enable or create new opportunities for both marketing to customers and prospects.
Communication: Craft professional and frequent updates to various crowds within the organization. Know what’s most important to each audience and communicate appropriately.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in product marketing, preferably SMB or accounting industry experience
Proven experience in developing and executing successful go-to-market strategies.
Ability to position complex technical topics in simple, understandable terms.
Strong analytical skills with the ability to interpret complex data and drive strategic decisions.
Excellent written and verbal communication skills, with a talent for crafting compelling product narratives.
Ability to project manage launch efforts and coordinate with key individuals during various levels of product launches
Relationship builder that can collaborate and work with cross functional teams
Proven success as an internal and external evangelist for product(s) or product line(s) by creating compelling messages and demonstrating the benefits and capabilities
Identify and summarize industry patterns and trends
Attention to detail and strong organizational skills
Strong executive presence

Benefits

Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays!
Health Benefits - including Medical, Dental, and Vision and an HSA Match. Canopy covers Medical premiums at 100% for Employees only.
401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.
Mental Health - all employees have access to Impact Suite & to our Employee Assistance Program (EAP).
Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.
Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.
Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!
Company Events - including monthly company-wide meetings, summer parties, and more.
DEIB Committee - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.
Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered.

Canopy

4.5 Glassdoor

Canopy is the all-in-one practice management platform built to help accounting firms simplify operations, delight clients, and drive firm-wide growth.From client intake and engagement letters to document management, workflow automation, billing, and CRM, Canopy brings every part of your firm into one intuitive, AI-powered system.Thousands of firms, from solo practitioners to multi-office teams, run on Canopy to reduce admin, increase visibility, and streamline how work gets done. Customers have replaced up to 14 tools, shortened onboarding by 50 percent, and scaled faster with fewer staff.Backed by industry veterans, modern accountants, and forward-thinking investors, Canopy is built for the future of accounting: mobile, efficient, and client-focused.Recognized by CPA Practice Advisor, G2, and The Future Ready Accountant Report, Canopy continues to lead in cloud-based practice management software.Visit getcanopy.com to learn how you can simplify your workflows and run a smarter firm.

Founded in 2014

South Jordan, Utah, USA

288 employees (21 in marketing)

www.getcanopy.com

87% recommend to a friend

88% CEO approval