Responsibilities

• Build clear, compelling strategic positioning and messaging that differentiates in a highly competitive aesthetic landscape (with guidance from Sr/Director of Product Marketing) in alignment with annual financial targets
• Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life
• Translate clinical, technical, and user insights into clear, simple, language that resonates with HCPs and their patients
• Partner with Clinical, Regulatory, and Medical Affairs to ensure scientific and compliant accuracy
• Partner with Regional Leads in other markets to share best practices, strategies, and tactics
• Develop GTM plans for defined product launches, line extensions, promotions, and campaigns
• Build GTM playbooks, sales tools, talk tracks, and training assets that drive commercial readiness
• Partner with Channel Marketing to coordinate multi-channel execution across target segments and customer archetypes
• Develop clear competitive claims, objection handling, and talk tracks to support field efforts
• Ensure all marketing activities comply with regulatory requirements and ethical standards

Requirements

• Bachelor’s degree in business administration, public health, marketing; MBA (preferred)
• 5+ years in product marketing with 2+ years with global responsibility
• Proven success in launching and scaling FDA-cleared or CE-marked product technologies
• Proven success in launching and scaling B2B and B2C products in the aesthetics industry (preferred)
• Proficient understanding of customer lifecycle, buyer personas, and sales funnels
• Demonstrated business acumen - ability to identify, plan and deliver on annual operating plan (AOP) targets and business objectives
• Thorough knowledge of marketing principles, product marketing, and brand management
• Knowledge and experience using marketing channels to conceptualize and drive lead generation
• Demonstrated experience collaborating with commercial and cross-functional leaders, globally and works effectively in a matrix organization
• Exceptional communication, storytelling, and analytical skills; ability to solve complex problems

Preferred

• Experience working in global markets and matrix organizations
• Experience working with KOLs and medical affairs
• Experience with post-market studies to expand treatment indications
• Ability to translate complex clinical data into messaging for HCPs and patients