Responsibilities

• Product Strategy & Vision
• Define and communicate a clear product vision and roadmap for Visa Marketing 360, ensuring the platform continues to enable scalable customer engagement, personalization, automation, and measurable marketing outcomes.
• Lead the integration of Visa Marketing 360 with internal and external partners, ensuring clear requirements, scalable data flows, strong user experiences, and capabilities that support personalization, automation, and customer engagement.
• Identify opportunities to enhance targeting, segmentation, journey orchestration, real-time decisioning, and performance optimization through platform enhancements, data-driven capabilities, and emerging technologies.
• Platform Management & Development
• Translate marketing and client engagement objectives into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
• Manage the product backlog and prioritize features based on business value, user needs, technical feasibility, analytics, and stakeholder feedback.
• Partner with engineering, design, analytics, and marketing stakeholders to deliver high-quality platform enhancements on time and within scope, including capabilities that improve automation, personalization, workflow efficiency, and measurable marketing impact.
• Ensure the product roadmap balances business value, user needs, technical feasibility, scalability, compliance, and innovation.
• Stakeholder Collaboration & Enablement

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams.
• Proven track record of launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact.
• Strong understanding of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms.
• Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
• Experience working with engineering, design, analytics, marketing, legal, privacy, compliance, and regional stakeholders to deliver scalable and compliant product capabilities.
• Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira.
• Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams.
• Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions.

Preferred

• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• At least 7 years of product management experience, with a proven ability to define product strategy, manage roadmaps, write clear requirements, prioritize backlogs, and deliver complex digital products in partnership with cross-functional teams.
• Proven track record of launching, scaling, and continuously improving digital products, platforms, or MarTech capabilities that deliver measurable business or marketing impact.
• Strong understanding of marketing technology, CRM, customer engagement, marketing automation, journey orchestration, personalization, segmentation, and customer experience platforms.
• Demonstrated ability to translate business, client, and user needs into clear product requirements, user stories, acceptance criteria, release plans, and success metrics.
• Experience working with engineering, design, analytics, marketing, legal, privacy, compliance, and regional stakeholders to deliver scalable and compliant product capabilities.
• Strong knowledge of agile methodologies, backlog management, release planning, and product delivery tools such as Jira.
• Excellent communication and stakeholder management skills, with the ability to influence across global, regional, technical, and business teams.
• Customer-oriented and data-driven mindset, with the ability to use analytics, user feedback, and performance insights to guide product decisions.
• Demonstrated ability to evaluate and apply emerging technologies, including AI where relevant, to improve platform capabilities, operational efficiency, personalization, and business outcomes.

Benefits

• Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.