Responsibilities

• Own the overall downstream marketing strategy and execution for the EUS needles portfolio, balancing near-term growth initiatives with future launches.
• Develop and implement comprehensive global go-to-market plans, including segmentation, targeting, customer engagement, and adoption strategies.
• Partner closely with early clinical users, KOLs, and field teams to gather insights, document outcomes, and translate them into compelling marketing and training materials.
• Manage the portfolio’s commercial performance, including tracking key metrics such as revenue, utilization, share, and margin, and developing data-driven recommendations to address business opportunities.
• Lead the commercial execution of a key early-stage EUS product launch, focused on driving initial market development, identifying and converting early adopters, and establishing clinical and procedural proof points.
• Translate strategic intent into actionable downstream execution plans to accelerate adoption across prioritized accounts.
• Develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
• Work cross-functionally with Sales, Training, Professional Education, Clinical, Sales Operations, Supply Chain, Manufacturing and HEMA to deliver cohesive and efficient market execution.
• Forecast demand and guide commercialization pacing to align supply, resource allocation, and performance targets.
• Monitor globally for competitive trends, emerging clinical data, and customer sentiment to adapt marketing strategies dynamically.
• Partner with upstream marketing to inform future portfolio direction and evidence-generation priorities based on early market learnings.
• Foster strong relationships with clinicians and global Key Opinion Leaders to strengthen advocacy, training pathways, and referral networks.
• Serve as a role model for cross-functional collaboration, creating alignment in early-stage initiatives with high ambiguity and complexity.
• May mentor or coach junior marketing team members; contributes to developing best practices for the broader EUS and Endoscopy marketing organization.

Requirements

• Bachelor’s degree
• At least 5 years of professional experience, including 3 years of progressive product marketing roles in the medical device industry
• Willingness and ability to travel up to 40%, including internationally
• Proven track record of successful commercialization and product launches in medical device industry
• Global downstream experience (i.e. product management, sales engagement and campaign)
• Ability to work effectively in a cross-functional, matrix organization

Preferred

• Deep product marketing experience
• Clinical understanding of endoscopic procedures and customer value drivers
• Strategic thinker with a bias for action and innovation
• Advanced degree (e.g., MBA or Master’s in a related field)