Responsibilities

• Develop and own go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
• Develop sales enablement materials, including presentations, demos, and training. Ensure all cross functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
• Lead cross-functional teams through product launches, including defining launch timelines, coordinating resources, and driving communication efforts.
• Establish clear KPIs for measuring the success of product launches, including adoption, market share, and revenue growth metrics.
• Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
• Collaborate with sales leadership to create compelling go-to-market materials, such as presentations, demo scripts, whitepapers, and case studies.
• Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
• Provide regular updates and insights to senior management on GTM effectiveness and ROI.
• Take ownership of product performance in the market, including tracking revenue targets, customer acquisition, and retention metrics.
• Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.