Responsibilities

• This is a product led growth role, and it sits in our go to market team. Every month a large number of accountants and bookkeepers start the journey to becoming a Xero partner, and only a small fraction reach the point where they are set up, confident and ready to bring their clients across. Closing that gap is the job.
• Our performance marketing team delivers the traffic, and you turn it into engaged, paying partners, carrying a commercial number for the net new partner revenue that follows.
• You will read the data across every channel, from the product experience to digital outreach to human sales conversations, and work out where partners get stuck and why.
• From there you will Go Bold by forming a hypothesis, designing an experiment and measuring the incremental revenue it creates, whether that means removing a step that stopped being useful years ago, making a hard step easier, or nudging people back to finish it.
• Some answers will be purely digital, some will need human intervention, and judging which is which is a real part of the craft.
• You will Go Further by turning the results into repeatable flywheels, and build the segmented model that decides who gets a digital only experience, who gets digital assistance and who earns a one to one approach.
• The team is currently working on scaling the result of our largest onboarding experiment so far; building predictive models that show which partners need a human conversation and which are better served digitally; opening up new channels in onboarding, including agentic outreach, voice and live chat, and testing where each one genuinely earns its place; connecting a partner's first ninety days to wider business priorities, including adoption across Xero, Syft and Melio as we move from a single product to a platform

Requirements

• You will bring a clear example of spotting a broken experience in the data, shipping a fix and measuring the commercial result it earned, ideally gained in a SaaS or AI business
• Experimentation is where you do your best work, from designing a clean A/B test to reading the results honestly and deciding what deserves to scale and what deserves to be stopped
• Data is how you make decisions, whether that is funnel analytics, behavioural signals, customer segmentation or propensity models, and curiosity about what makes accountants and bookkeepers tick sits behind it, because the nuance between segments is where the sharpest targeting comes from
• You Go Together by influencing Product, Marketing, Sales and Customer Success as a genuine partner without relying on formal authority, and you are organised enough to hold a long programme together across many teams at once
• Ambiguity does not slow you down, and you Go Fast by shipping, learning and refining rather than waiting for a perfect plan

Benefits

• Comprehensive Benefits: Medical, dental, vision, 401(k) match, and 21 days PTO, 10 days of Wellbeing leave, 5 days of Xtra Leave, 1 volunteer day, 12 paid holidays, paid parental leave. Further information included on our Xero Perks page.