Senior Product Communications Specialist

Responsibilities

• Lead the design of training materials, standardized presentations, and other project collateral to ensure clear, consistent branding and messaging across Product & Technology solutions (digital/print). Develop and maintain Signal training and enablement content, including in-app walkthroughs, digital adoption platform (DAP) content, training videos, Help Center documentation, terms and definitions, and other self-service resources as needed. Coordinate and deliver training and onboarding for new Signal users, internal stakeholders, and users of report deliverables; adapt training to audience needs and product changes. Lead the development and communication of Signal product updates and release/feature education for key internal and external stakeholders, translating technical changes into clear, targeted communications, required actions, and user guidance. Maintain the Product & Technology master deck and related presentation content with current messaging, product information, and branding for technology showcases and stakeholder presentations. Coordinate across service lines and HealthTrust Marketing to plan and execute communication, training, and collateral needs for the annual HealthTrust conference and other product-related events. Duties (included but not limited to): Primary responsibilities include: Creates and manages Product & Technology communication content, including Signal, Marketplace, and other department communications, ensuring consistent branding, messaging, tone, and audience relevance. Creates and maintains Signal platform enablement content, including DAP content (pop-ups, in-app guided tours, hover overs, etc.), Help Center content, training materials, and other self-service resources. Creates and coordinates Signal collateral and communication assets for the annual HTU conference in partnership with the HealthTrust Marketing team. Collaborates with HealthTrust Marketing to develop and design go-to-market content and collateral for Signal products, including campaign, digital, and social media content as appropriate. Analyzes and consolidates Signal usage, engagement, and other relevant program metrics to support reporting, identify communication and education opportunities, and inform content priorities. May perform other duties as assigned.

Requirements

• Bachelor’s degree required
• 3-5 years of relevant experience in communications, marketing, customer enablement, product marketing, or a related field, or a combination of education and experience
• Travel required 0 – 5% of time
• Healthcare experience a plus
• Knowledge, Skills & Abilities Exceptional written, verbal, editing, and content development skills Ability to translate complex product, technical, and analytical information into clear, concise, audience-appropriate communications and training Strong organizational skills with exceptional attention to detail and quality Demonstrated success managing multiple projects, priorities, stakeholders, and deadlines in a cross-functional environment Skill in developing and maintaining effective working relationships across Product & Technology, Marketing, service lines, and customer-facing teams Experience with digital content development, in-app/digital adoption content, print design, and basic project implementation skills Direct customer interaction experience with a customer-focused approach to communication and enablement Comfortable working in a fast-paced, high-growth technology environment and supporting evolving products and priorities Highly adaptable to change, with the ability to use feedback, usage data, and customer needs to identify, evaluate, and mitigate communication or adoption risks

Preferred

• Salesforce Marketing Cloud or similar CRM/marketing automation platform experience preferred
• Experience working with multiple technology platforms; familiarity with digital adoption, content management, analytics, or customer support platforms a plus

Benefits

• HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include: Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services Wellbeing support, including free counseling and referral services Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts Learn more about Employee Benefits Note: Eligibility for benefits may vary by location.