Responsibilities

• Partners with the Product Manager to identify new product opportunities that reflect the needs of our customers and the market through user research and discovery.
• Considers and plans for upstream and downstream implications of new product features on the overall product experience.
• Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight into potential product features that provide value to customers.
• Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle
• Writes the requirements, epics, and user stories to support product development.
• Define and execute the product vision, roadmap, and release strategy for an AI-powered campaign analytics platform, aligning priorities to business goals and marketing outcomes.
• Own and prioritize the product backlog, translating campaign measurement needs into epics, user stories, requirements, and acceptance criteria that deliver measurable value.
• Identify and drive high-impact use cases across acquisition, engagement, retention, cross-sell, and growth campaigns, supported by actionable insights and KPI-based success metrics.
• Partner with Analytics and Engineering to ensure accurate campaign data, attribution methodologies, data quality, AI/ML workflows, integrations, and scalable solution architecture.
• Design and validate AI-powered user experiences, including dashboards, alerts, recommendations, prompts, and workflows that deliver accurate, explainable, and impactful insights.

Requirements

• 3+ years of experience or equivalent expertise in product management or a relevant domain area.
• Proficient knowledge of the product development life cycle, including discovery and requirements definition.
• Experience in product life cycle activities including discovery and requirements definition.
• Developing knowledge of data analytics and data literacy.
• Experience in product management, marketing analytics, marketing technology, campaign measurement, or a related domain area.
• Demonstrated experience owning or supporting a product roadmap, backlog, prioritization process, and end-to-end delivery in an Agile environment.
• Strong comfort working with data, including data sources, data quality, reporting logic, business definitions, segmentation, and trend interpretation.
• Ability to translate ambiguous business problems into structured requirements, clear product features, and measurable outcomes.
• Technical fluency to partner effectively with engineering teams on requirements, data pipelines, APIs, AI/ML workflows, testing, and production delivery.
• Strong communication skills, including the ability to explain complex data, technical, and marketing concepts to both technical and non-technical audiences.

Preferred

• Familiarity with AI/ML-enabled products, natural language interfaces, automated insights, or agent-based tools, including approaches to evaluating output quality and user trust.
• Experience partnering with analytics teams on campaign measurement methodologies, validation approaches, and interpretation of campaign performance.
• Understanding of paid media measurement concepts such as attribution inputs, incrementality, and audience strategies.
• Experience with paid and owned marketing channels and campaign KPIs used to evaluate performance across the customer journey.
• Experience delivering data products at scale, including alignment to data governance, controls, and risk considerations.
• Financial services, retail banking, paid media, marketing technology, or consumer marketing experience.
• Strong stakeholder management skills with senior leaders, including presenting roadmaps, trade-offs, risks, and delivery outcomes.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.