Senior Product Adoption Strategist, Shopping

San Francisco, CA (Remote)

$168K/yr – $235K/yrSenior Level5+ years exp

Posted 7 days ago

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Job Summary

Own growth and adoption of Reddit's priority ads products by driving cross-functional programs that scale product adoption, while engaging advertisers and accelerating revenue.

Job Description

Responsibilities

  • Drive Growth: Lead efforts to scale the adoption of Reddit's priority ads products, increasing advertiser engagement and revenue.
  • Program Development: Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
  • Client Engagement: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
  • Collaborate Cross-Functionally: Partner closely with Sales, Product, Product Marketing Management (PMM), Revenue Strategy & Analytics teams, GTM Enablement, and more in alignment to strategic goals.
  • Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
  • Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
  • Reporting and Measurement: Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

Requirements

  • 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries
  • Industry Experience: A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
  • Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
  • Proficient in Google Suite and Salesforce.

Preferred

  • Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success.
  • Analytical Skills: Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
  • Project Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
  • AI Proficiency: Familiarity with AI tools and automation skills, including ability to leverage AI for workflow optimization and productivity.
  • Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Benefits

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k with Employer Match
  • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Paid Volunteer Time Off
  • Generous Paid Parental Leave

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
2 (100% of company)
Median Career Experience
20 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
3