Own the Lakers video program by shaping story-driven, globally resonant content from concept through delivery across short- and long-form formats and platforms.

• Lead narrative development and scripting from initial idea through production and final delivery.
• Create, develop, and refine compelling storylines and creative direction aligned with brand objectives and audience.
• Drive end-to-end video production, including mood boards, storyboards, scriptwriting, and executive-ready presentations.
• Ensure all content meets high-quality standards, consistency, and brand alignment across multiple platforms and formats.
• Organize and present concepts and campaign narratives to drive alignment and buy-in.
• Lead the creation and development of video content leaning into brand DNA and consumer relevancy.
• Conceive diverse storytelling approaches to reach a range of consumers with turnkey solutions.
• Collaborate on the most effective formats to reach audiences based on opportunity and strategic objectives.
• Serve as primary creative lead across productions, ensuring tone and pacing remain consistent from concept to delivery.