Responsibilities

• You will lead media relations strategies for Nike’s North America priorities, with responsibility for turning business, brand, product, athlete and sport objectives into clear narratives and compelling stories. You will work across written, oral, visual, digital and experiential communications to ensure each priority begins with an audience insight and a strong narrative, not simply a launch plan.
• You will build relationship-powered influence and develop influence maps, cultivating both established and emerging voices, creating differentiated engagement strategies and designing access and experiences that deepen understanding, generate advocacy and sustain conversation over time.
• You will operate across multiple workstreams at pace, balancing proactive priorities with timely cultural, media and reputation opportunities. You will contribute at every stage of planning, from insight and narrative development through execution and measurement, while providing senior-level counsel, preparing and staffing spokespeople, managing agency partners and helping the broader communications team move with clarity, consistency and impact.
• You will work closely with communications peers across consumer, product, brand, corporate and employee communications, as well as Nike’s integrated, brand and sports marketing teams. You will partner with global and geography communications teams, senior leaders, athletes, designers, collaborators and external agency partners. As a key member of the North America media relations team, you will help connect strategy and execution across the matrix and represent the needs, insights and opportunities of the North American media landscape.

Requirements

• 10+ years of professional experience in fast-paced, high-profile media relations, corporate communications or public relations roles supporting global brands.
• Extensive media relations experience and a strong, active network of relationships across North American media, storytellers, creators and influential voices in sport, business, culture, lifestyle and consumer media.
• Demonstrated ability to manage multiple complex workstreams simultaneously, prioritize effectively, meet tight deadlines and deliver high-quality work in a fast-moving environment.
• Proven experience developing narrative-first, audience-right media strategies that translate business and brand priorities into relevant stories, experiences and sustained conversation.
• Strong editorial judgment and a track record of identifying timely opportunities, shaping compelling pitches and securing meaningful earned coverage and advocacy.
• Deep understanding of the evolving media ecosystem, including social, digital, print, broadcast, podcasts, newsletters, creator platforms and AI-powered discovery.
• Experience using audience insights, data, social listening and cultural intelligence to inform communications strategy and real-time decision-making.
• Excellent strategic planning, issues management, budgeting, agency management and project leadership skills.
• Proven ability to influence and align senior leaders, peers and cross-functional partners across a complex global and regional matrix.
• Experience counseling, media training and staffing senior executives, athletes, designers, collaborators and other spokespeople.