Own and scale a North America PR program with cross-border brand equity, blending traditional and digital PR to drive earned media, audience growth, and measurable business impact.

• Ownership: Lead in-house PR for US/Canada with agency oversight and cross-functional alignment with marketing and leadership.
• Measurement: Build a ROI-focused framework tying earned coverage to user acquisition, activation, and sentiment signals.
• Channels and audience: Shift to digital-first tactics, social-led PR, influencers, podcasts, and tech/business outlets to reach growth audiences.
• Collaboration: Align with Global HQ and cross-functional US/Canada leadership to position PR as a core pillar of the marketing mix.
• Media relationships: Maintain high-level relationships with top-tier outlets across business, tech, and consumer press.
• Pitching engine: Lead the in-house pitching for priority announcements and oversee agency-led media outreach.
• Measurement framework: Establish sophisticated metrics beyond impressions to prove PR impact on growth and brand health.
• Data-driven pivots: Use insights to adjust strategies in real time and justify PR spend with ROI reporting.
• Agency management: Supervise regional PR agencies to ensure they act as an extension of the in-house team.
• Global integration: Work with Global HQ to ensure PR supports the broader marketing strategy across markets.

in-house and ROI-focused are the levers that separate this role from traditional PR, pushing for measurable impact and tight cross-border coordination.