Senior PR Manager, Food, Beverage and Hospitality

Responsibilities

• Serve as the day-to-day contact and thought partner for a portfolio of clients in the food, beverage, spirits and hospitality space
• Develop a deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
• Develop and drive communications strategies for a range of clients
• Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
• Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
• Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
• Mentor and manage junior staff members and interns
• Develop and maintain strong relationships with regional and national press
• Perform in-depth research to support communications and messaging
• Analyze, measure and report on communications and media projects

Requirements

• 6 years of public relations experience working with F&B/spirits/hospitality brands within an agency setting
• AbIlity to independently manage multiple projects and clients
• Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
• Ability to provide essential support for press initiatives including research, writing and strategic thinking
• Understanding of media needs and media relationships
• Ability to work with all levels on the team, from interns to senior staff

Benefits

• People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
• Professional development: Annual stipend, training programs, and mentorship opportunities
• Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
• Time to recharge: Robust PTO policy, including mental health days, Summer Fridays, and generous paid family leave
• Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity
• Exciting clients: Work with best-in-class consumer brands that are shaping culture