Senior PR Manager, Consumer Lifestyle Team

New York City, NY (Hybrid)

$85K/yr – $95K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

Job Summary

Lead and own integrated public relations programs for a portfolio of consumer lifestyle clients, shaping strategy, media outreach, and measurement while mentoring junior staff.

  • Own client relationships and drive visibility through strategic storytelling
  • Scout and place major moments and ongoing pitches with media
  • Mentor junior staff and develop team capabilities

Job Description

Responsibilities

  • Serve as the day-to-day contact and thought partner for a portfolio of clients in the consumer lifestyle space
  • Develop a deep understanding of each client’s business including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace
  • Develop and drive communications strategies for a range of clients
  • Prepare spokespeople for media interviews through the development of messaging and talking points and in-depth media training when required
  • Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
  • Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
  • Mentor and manage junior staff members and interns
  • Develop and maintain strong relationships with regional and national press
  • Perform in-depth research to support communications and messaging
  • Analyze, measure and report on communications and media projects

Requirements

  • 6 years of public relations experience working with consumer/lifestyle brands within an agency setting
  • Ability to independently manage multiple projects and clients
  • Ability to find and develop stories, and drive visibility -- from creating major moments to developing a drum beat of ongoing pitches
  • Ability to provide essential support for press initiatives including research, writing and strategic thinking
  • Understanding of media needs and media relationships
  • Ability to work with all levels on the team, from interns to senior staff

Benefits

  • People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
  • Professional development: Annual stipend, training programs, and mentorship opportunities
  • Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
  • Time to recharge: Robust PTO policy including mental health days, Summer Fridays, and generous paid family leave
  • Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity
  • Exciting clients: Work with best-in-class consumer brands that are shaping culture
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The Brand Guild

The Brand Guild is the agency of choice for market makers pushing their way to scale and for market leaders breathing new energy into their organizations. Our Public Relations, Marketing, Creative and Events teams build brand strategies that are creative and customized to get our clients measurable results. We’re a passionate team that relishes competition and goes all in with our clients in order to win. Interested in joining us? Visit our website to view a list of open positions.

Founded in 2010
Washington, District of Columbia, USA
76 employees (45 in marketing)

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

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Senior PR Manager, Consumer Lifestyle Team

The Brand Guild · New York City, NY · Hybrid