Senior PR + Events Manager (Women’s Accessories)

New York City, NY (Hybrid)

$100K/yr – $130K/yrSenior Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end experiential marketing and PR activations, shaping culturally relevant influencer events and brand moments that turn a moment into momentum.

  • Lead and scale premium influencer events, pop-ups, and product launches to drive earned content and press momentum.
  • Build and govern end-to-end activation operations—venues, vendors, staffing, budgets, and post-event metrics—to tie activations to revenue and brand growth.

Job Description

  • Lead end-to-end planning and execution of influencer events, product launches, and pop-up shops
  • Concept and produce high-impact brand moments that are highly shareable and press-worthy
  • Manage venue sourcing, vendor negotiations, fabrication, talent coordination, and onsite execution
  • Develop immersive brand experiences that drive content creation and social amplification
  • Create budgets, timelines, run-of-shows, staffing, and post-event reporting
  • Build scalable event playbooks for repeatable success
  • Manage press previews, gifting moments, and media + influencer event attendance
  • Oversee sample trafficking and press inventory coordination
  • Curate guest lists blending creators, press, stylists, and tastemakers
  • Leverage existing influencer and PR relationships to drive attendance

Requirements

  • 6-10+ years of experience in Events, Experiential Marketing, or PR (fashion, beauty, accs or DTC)
  • Track record of producing premium, culturally relevant influencer-heavy events and pop-ups while optimizing budgets and maximizing ROI
  • Strong, active relationships with editors, stylists, PR agencies, and influencer managers
  • Deep vendor network across venues, fabrication, catering, production, florals, and creative services
  • Highly organized with the ability to manage multiple large-scale activations at once
  • Exceptional attention to detail while maintaining strategic, big-picture thinking
  • Strong negotiation skills and budget management experience
  • Strategic thinker who understands how events ladder up to revenue and brand growth
  • Hands-on executor — equally comfortable building a deck or taping signage on-site
  • Passion for social-first brands and culturally relevant marketing

Benefits

  • Key player at a quickly growing brand
  • Competitive salary with bonuses
  • PTO Days + Paid Holidays Off
  • Premium Health Insurance offered
  • Fun office in the heart of Brooklyn
  • Only 2 days in the office per week
Velvet Caviar logo

Velvet Caviar

Back in 2014, our founder Michelle Aran pioneered the tech accessories space with the first fashionable phone case paired with premium protection. Since then, Velvet Caviar has protected over 1,000,000 devices across phones, laptops, airpods, and more.

Founded in 2014
New York, Iowa, USA
37 employees (22 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
35.8%
Direct
55.2%
Referral
3%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~37

Marketing Team

Marketing Team Size
11 (30% of company)