Senior PR and Events Manager at Luigi Lavazza S.p.A. | USA | $130K/yr – $150K/yr

Senior PR and Events Manager

USA (Hybrid)

$130K/yr – $150K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive Lavazza North America’s PR and branded events, unifying multi-brand strategy, agency leadership, and ROI-focused activations across high-profile experiences.

Primary focus: multi-brand PR strategy and flagship events
Must-have: 8–10+ years in PR/experiential marketing with agency management
Standout: cross-functional leadership across Brand, Channel, Sales, and Global HQ

Job Description

Responsibilities

Lead development and execution of a multi-brand PR strategy aligned with business goals
Serve as strategic liaison with PR agencies, setting KPIs and guiding campaigns
Provide senior guidance to Flavia and Kicking Horse brand teams for PR execution
Own Lavazza flagship events and activations (US Open, TIFF, Art Basel, Spirit Awards) driving ROI
Develop integrated communications connecting PR, events, digital, influencer, and social
Partner cross-functionally with Brand, Channel, Sales, and Global HQ for alignment
Support Channel teams in activating trade show event strategies to boost ROI
Establish metrics and reporting to measure PR impact, media value, brand lift
Oversee PR and Events budget, forecasting and spend optimization
Mentor and develop direct reports, fostering a high-performing team

Requirements

Bachelor's degree in Marketing, Business, Communications or related field
8–10+ years of PR, communications, and/or experiential marketing experience
Proven experience managing large-scale, high-visibility events and agency relationships
Demonstrated ability to lead strategy and influence cross-functional stakeholders
Strong strategic thinking and analytical skills
Advanced proficiency in PowerPoint and Excel
Strong communication, stakeholder management, and influencing skills
Demonstrated ability to manage multiple priorities in a fast-paced environment