Responsibilities

• Own and optimize Google Ads and YouTube campaigns focused on lead generation
• Develop and refine campaign structures based on intent, geography, and performance data
• Conduct ongoing search term analysis and implement strong negative keyword strategies
• Monitor Auction Insights, impression share, and competitive positioning
• Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions
• Drive campaign structure development, A/B testing, and automation strategy to maximize performance
• Use GA4 and Google Search Console to analyze performance trends and surface opportunities
• Evaluate performance based on true CPA and signed cases, not just CPL
• Track lead flow and monitor lead quality across platforms
• Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies

Requirements

• 5+ years of hands-on experience managing Google Ads for lead generation
• Proven experience in high-CPC industries such as legal, medical, or financial services
• Deep understanding of bidding strategy, match types, and advanced performance optimization
• Ability to interpret data and make independent strategic decisions based on performance trends
• Track record of scaling lead-gen campaigns while improving true CPA
• Advanced proficiency in GA4, Search Console, Looker Studio, and Excel
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail
• Self-starter mindset with a proactive, accountable, ownership-driven approach to performance
• Ability to thrive in and help set the pace of a fast-paced, high-performance environment

Preferred

• Ownership-oriented mindset with strong follow-through.
• Strong analytical and critical-thinking abilities, with a data-driven approach to decisions.
• Detail-oriented and accuracy-focused, especially around tracking, reporting, and budget management.
• Clear communicator who can explain campaign performance and insights to non-technical stakeholders.
• Process-driven and highly organized, able to manage multiple campaigns under pressure.
• Proactive attitude toward improving campaigns, testing strategies, and operational efficiency.

Benefits

• 100% remote work environment.
• Health, dental, and vision insurance benefits.
• Paid time-off (PTO).