Responsibilities

• Run high-stakes legal campaigns end to end — Plan, build, launch, and manage paid search campaigns for law firm clients across practice areas. You\'ll own performance from keyword strategy through to qualified lead delivery.
• Master Google Ads and Local Services Ads — These are your primary platforms. You\'ll manage campaigns across both, optimizing for the nuances of legal search behavior, geographic targeting, and lead qualification at every stage.
• Develop strategies rooted in legal economics — Build campaign architectures that reflect how law firms actually value cases—factoring in practice area profitability, case value, and competitive dynamics to make every budget work harder.
• Sharpen targeting and keyword strategy — Conduct thorough keyword research and audience analysis tailored to legal services demand in specific markets. You\'ll know which terms attract real prospects versus which ones drain budgets.
• Optimize relentlessly for quality, not vanity metrics — Continuously refine campaigns with a focus on lead quality, conversion rates, and cost efficiency. You\'ll dig into the data daily, identifying whats working and eliminating what isn\'t.
• Turn data into action — Analyze performance across accounts, surface patterns and opportunities, and execute scaling strategies that grow results without inflating costs.
• Report with clarity and insight — Produce performance reports that go beyond dashboards—communicate the story behind the numbers to internal teams, account managers, and clients in a way that builds trust and informs decisions.
• Elevate the team around you — Provide strategic guidance, mentorship, and quality oversight to fellow PPC specialists. Help standardize best practices and raise the overall caliber of paid media work across the department.

Requirements

• Essential experience (5+years):
• - You’ve spent significant time managing paid search campaigns specifically for U.S.-based law firms—this is non-negotiable
• - You have deep, hands-on proficiency with Google Ads and Google Local Services Ads in legal verticals
• - You understand the economics of legal lead generation—case values, intake rates, practice area profitability—and you build campaigns around those realities
• - You have a demonstrated history of generating qualified legal leads at competitive cost-per-lead levels
• - You’re experienced managing meaningful ad budgets—typically in the range of $3,000 to $30,000+ per client per month
• - You’re sharp with data: comfortable building analyses, spotting inefficiencies, and making optimization decisions grounded in performance metrics
• - You’ve worked in an agency setting and know how to manage multiple accounts simultaneously without letting quality slip

Preferred

• Experience running campaigns on Microsoft Ads, Meta Ads, LinkedIn Ads, or Yelp Ads
• Background managing paid media for home services or other local service businesses
• Familiarity working alongside SEO and content marketing teams to align paid and organic strategies
• Hands-on experience with call tracking platforms and lead attribution systems
• Prior experience coaching or mentoring junior paid media professionals

Benefits

• Fully remote: Work from anywhere—we care about what you deliver, not where you sit
• High-value client portfolio: Work with law firms across the country on campaigns where your decisions have a direct, visible impact on client revenue
• Leadership trajectory: Step into a senior role within the PPC team with the opportunity to shape how the department evolves as the agency grows
• Flexible engagement: Full-time is preferred, but were open to contract or part-time arrangements for the right candidate with exceptional expertise