Responsibilities

• Lead RFP creation and review of social partners, compile proposal analysis , and drive partner negotiations
• Oversee and m anage buys from set-up to keyword selection , through to targeting buckets, optimization, and pacing/ reporting
• Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
• QA junior team members work and help provide trainings for seamless execution
• Issue specs documents and ensure all materials are received from creative agency
• Work alongside Digital team on post campaign reconciliation and billing
• Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

Requirements

• 1.5 + years previous paid social media experience
• Know ledge of advanced analytics and performance media
• Familiarity with marketing principles, analytics and concepts
• Strong Microsoft Excel and Microsoft PowerPoint skills
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Comfort owning and managing budget/investment levels in social media
• This role does not require certificates, licenses or registrations

Benefits

• Salary Range $66,300.00 - $85,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.