Senior Planner, Paid Social

Responsibilities

• Develop proposals for paid social media campaigns across active client roster
• Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
• Responsible for analyzing proposals and partner negotiations
• Maintain vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
• Traffic plan assets such as creative and required tracking tags
• Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Responsible for the setup of client Paid Social campaign

Requirements

• 2 + years previous paid social media experience
• Familiarity with marketing principles, analytics and concepts
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Proficiency working within Microsoft Excel and PowerPoint
• Exposure to advanced targeting/retargeting tactics in social
• Comfort owning and managing budget/investment levels in social media

Preferred

• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social
• Proficiency working within Microsoft Excel and PowerPoint
• Comfort owning and managing budget/investment levels in social media

Benefits

• health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.