Responsibilities

• Collaborating cross-functionally to complete creator/influencer, community, and partnership initiatives that support brand growth across e-commerce and retail channels.
• Serving as a direct liaison to client collaborators, providing strategic campaign recommendations and identifying first-to-market and pilot opportunities for Walmart.
• Partnering closely with activation and analytics teams to drive performance, optimizations, real-time solutions, and operational efficiencies that improve creator strategy and campaign impact.
• Identifying whitespace opportunities across social platforms while maintaining a strong understanding of evolving consumer, shopping, and social behavior trends.
• Evaluating and adopting new tools and technologies that deliver measurable benefits and support evolving business needs.
• Managing external creative agencies and collaborating with internal teams to ensure content consistently aligns with creative briefs and business objectives.
• Synthesizing data and insights from multiple sources to develop innovative creative concepts, strategic recommendations, and new ideas.
• Inspiring internal teams and business partners to embrace engaging content strategies and innovative activation approaches that attract and retain Walmart customers.
• Partnering with Business Affairs and Digital Investment teams to facilitate partner agreements, campaign setup, media buys, and operational execution.
• Evaluate and vet creators to align with campaign objectives and content pillars.

Requirements

• Four-year degree or equivalent experience.
• 2+ years of experience in social media, marketing, and/or digital advertising management and execution.
• Previous client management experience and exposure.
• Strong cultural skill, including knowledge of retail, pop culture, and emerging trends.
• Proven ability to cultivate creator content and provide constructive creative feedback that helps creators produce their best work.
• Highly diligent, with excellent prioritization and organizational skills, and the ability to manage multiple ongoing projects simultaneously.
• Ability to thrive in a fast-paced environment while effectively managing project deadlines and competing priorities.
• Strong communication and interpersonal skills, with the ability to influence, engage, and collaborate across functions and at varying levels of the organization.
• Demonstrated ability to synthesize information, think critically, and leverage diverse data sets to inform strategy and develop innovative approaches to reaching target audiences.
• Solid understanding of competitor activities, leading brand initiatives, and award-winning creative work across social media, creator partnerships, and digital content.

Preferred

• Preferred experience with social and trend tools and technologies, including project and content management, community management, social commerce, data analytics, and digital innovation platforms (e.g., CreatorIQ, Meta Ads Manager, Quid).