Responsibilities

• Planning, Execution & Optimization: Generate media plans and proposals; Recommend budgets and monitor/adjust spend in real time; Campaign/Account/Ad set up and structure within media platforms like Meta, YouTube & MNTN CTV. Optimize overall channel mix, targeting, creative, and ad groups, to drive consistent improvement against multiple Key Performance Indicators
• Strategy Development: Assist clients and strategic consultants in determining the role of paid media in achieving client objectives and is a key contributor in strategic client planning sessions. Develop and build full-funnel, multi-channel campaign strategies/tactics and present to internal and external client teams
• Optimizations: Continuously optimize all managed paid media channels to meet or exceed established KPIs
• Reporting: Able to pull data, create reports (in XLS, G Sheet and G Slides) and present updates to clients and internal team members, including both historical performance as well as planned optimizations. Ensure alignment of reporting to client goals, objectives, and KPIs
• Analysis/Insights: Own the outcome. This person should be comfortable answering questions about the data pulled and provide analysis as to what the numbers mean with the goal of driving fundamental improvements. This role requires the ability to analyze data & share findings across multiple sources (digital media platforms, GA4, client-provided data, Looker dashboards). The ideal candidate for this role has a lot of “data curiosity” and the ability to drill down into the numbers and find macro/micro trends that are contributing to overall client performance.
• Industry Expertise: Build on understanding of industry through continuous research on trends; Have an in-depth understanding of each paid media channel, its functionality, and strategies for successful campaigns; Test new tools/offerings and be prepared to share your knowledge with internal team members to improve agency’s overall service delivery
• New Business: Able to assist with new business development via completion of display/social audits, provision of recommendation for improvement and creation of presentation materials

Benefits

• Our comprehensive and personalized benefits program is designed to reflect our commitment to the health and happiness of our team.
• Our associates enjoy working with seasoned industry experts with competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefits, cell phone subsidy, ongoing professional development, remote work flexibility, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), and more! We like to bike, ski, climb, hike, skate, and have fun. Come work - and play! – at Parallel Path.