Responsibilities

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.
• Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.
• Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.
• Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.
• Oversee both direct spend and third-party vendor investments.
• Run always-on paid media programs that create continuous demand generation.
• Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.
• Design and execute sophisticated audience targeting strategies.
• Build and optimize account-based marketing programs for priority accounts.
• Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.

Requirements

• 7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale.
• Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance.
• Deep hands-on expertise across two or more of the following: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, Programmatic Display, CTV/OTT.
• Experience managing and optimizing six- or seven-figure annual paid media budgets.
• Strong account-based marketing (ABM) experience.
• Experience using platforms such as 6sense.
• Strong analytical and reporting capabilities, including experience with Salesforce, Tableau, Dreamdata, Looker, Google Analytics, Comparable reporting and attribution platforms.
• Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks.
• Experience managing agencies, vendors, and external partners.
• Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce.
• Ability to build reporting, analyze results, and generate actionable insights independently.

Preferred

• Experience in a B2B SaaS or technology company.
• Enterprise software marketing experience.
• Experience working in complex buying environments with long sales cycles.

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options.
• We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
• We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform.
• Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth.
• From wellness days to ERG-hosted events, we celebrate and energize all employees and their backgrounds.