Senior Performance Marketing Manager, New Channel Expansion at Bankrate | USA | $100K/yr – $175K/yr

Senior Performance Marketing Manager, New Channel Expansion

USA (Remote)

$100K/yr – $175K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own select paid channels end-to-end, from initial opportunity framing and test design to scaling winners and presenting a data-backed investment case to leadership.

Channel launch & scaling: Define success, model incremental reach, and run go/no-go decisions backed by data.
Incrementality & proof of value: Partner with BI to isolate true signal and prove channel contribution with holdout tests.
Platform partnerships: Build direct relationships with platforms, stay ahead of new formats, and test ideas before competitors act.

Job Description

Channel launch & scaling: Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works. Streaming/connected TV, paid social, programmatic, YouTube are the primary focus. Define success criteria before each launch, model incremental reach and projected CPL against existing benchmarks, and make clear go/no-go calls backed by data.
Incrementality & proof of value: Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution. New channel launches live or die by your ability to separate real signal from noise — and to build the evidentiary case that earns continued investment from senior leadership.
Platform partnerships: Develop direct relationships with platform and media partners. Stay ahead of new formats, buying models, and measurement capabilities — and bring those insights back as testable hypotheses before competitors act on them.
Meta & TikTok: Support the scale of Meta, which just launched, then extend learnings to scale TikTok.
Conversion signal optimization: Test and optimize conversion signal passback. Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost.
Channel playbooks: Document what works. Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on.
Creative leadership: Set the creative testing agenda across all paid channels. Develop a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings compound across campaigns and formats.
Structured testing: Design multi-variable experiments (creative × audience × placement) with proper holdouts. Translate results into documented playbooks that raise the performance floor — and apply them across new channels as you launch them.
Attribution & portfolio reporting: Own the attribution framework across your channels. Evaluate platform-reported metrics against internal data, surface discrepancies proactively, and build reporting that gives leadership a trusted view of cross-channel performance and trade-offs.
Investment recommendations: Come to senior stakeholders with a point of view, not just a performance update. Frame budget recommendations in terms of incremental opportunity and portfolio-level trade-offs.

Bankrate

With five decades of trust and market leadership, Bankrate is transforming into an AI-powered fintech platform that puts consumers in control—connecting them to the best financial products to save more, earn more, and get ahead faster.Bankrate, LLC NMLS #1427381BR Tech Services, Inc. NMLS #1743443Nmlsconsumeraccess.org/

Founded in 1993

Charlotte, North Carolina, USA

263 employees (99 in marketing)

www.bankrate.com