Senior Performance Marketer – Meta‑First (E‑comm + Healthcare, 45+) $120k–$300k+/yr at SummaUp by Dr. Ryan M.D. | USA | $120K/yr – $300K/yr

SummaUp by Dr. Ryan M.D.

Senior Performance Marketer – Meta‑First (E‑comm + Healthcare, 45+) $120k–$300k+/yr

USA (Remote)

$120K/yr – $300K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own Meta ads for DTC, balancing CAC and ROAS while scaling and testing winners across creative formats and cross-channel learnings.

Own Meta performance end-to-end including structure, bidding, and daily optimization.
Lead structured testing roadmaps and translate platform signal into briefs and scalable creatives.
Align CAC/ROAS targets with Google/YouTube signals and attribution clean-up to drive total new customer growth.

Job Description

Responsibilities

Meta performance end‑to‑end
Operate the Meta ad accounts day‑to‑day across our core brand and new offers.
Account structure, campaign builds, audience strategy, bidding, budget pacing, daily optimization – you live in the platform, not above it.
Structure, launch, and scale Meta campaigns with clear CAC and volume targets.
Profit‑aware scaling: push spend up while keeping ROAS / CAC in target bands. You know when to lean in, when to hold, and when to pull back – and can defend every decision.
Build and execute structured testing roadmaps (hooks, angles, offers, LPs).
Creative strategy & execution
Work hand-in-hand with our cofounder to translate platform signal into briefs, run rigorous testing frameworks, and scale winners systematically.
You don't just consume creative - you shape what gets made.
Generate and test winning concepts for statics, UGC, and video.

Requirements

Proven scale on Meta (hands-on): You've personally operated Meta accounts at 100k+/month spend for DTC ecom brands, in the platform yourself every day. Not "led a team that did it." Not "oversaw an agency that did it.” You did it.
5+ years of Meta-specific depth: You know the platform's quirks, its policy landmines, its bidding behavior, its measurement nuances. You can hold a credible conversation about CBO vs ABO, account structure trade-offs, attribution windows, BAU vs incrementality, signal loss, and creative testing frameworks.
DTC consumer scale-up background: You've grown brands, not maintained them. You know what it feels like to push spend month-over-month while keeping performance in band, and to break through ceilings that other operators accept
Structured operator behaviors: Forecasting, weekly reporting cadence, explicit decision rules, written planning. You're not just a great optimizer - you&aposre someone the team can rely on. your work is legible and reliable.
Creative fluency: You think in concepts, hooks, formats, and angles - not just metrics. You can brief well, give sharp creative feedback, and design testing structures that actually produce learnings.
Startup intensity: You measure yourself in outcomes, not hours, but the outcomes here require real intensity. You'll work 50+ hours/week, async, in a high-ownership culture.

Nice to have

Google Ads experience: Hands-on across search, PMAX demand gen, and YouTube. We'll likely want you to take this on over time.
Other channel range:affiliate, programmatic, offline (CTV, podcast, OOH) and potentially TikTok Ads - any depth here accelerates how quickly you can broaden out.
Healthcare / regulated category experience: (telehealth, weight loss, HRT/ ED/ supplements, or any other category where compliance is a daily reality)
Attribution sophistication: Comfort with incrementality testing, post-purchase surveys - and a healthy skepticism of platform-reported ROAS.
Management / mentorship experience: You've hired, developed, and led media buyers before, even informally.
Crisp written communication: You can translate platform-level mechanics into clear narratives for non-experts (leadership, finance, creative). Your weekly notes are the kind that get forwarded.
A clear case where you moved CAC from “agency level” to “affiliate level” on a real offer
Experience targeting women 40–65 at scale on Meta/Googgle

Benefits

SummaUp by Dr. Ryan M.D.

SummaUp is a highly personalized next-generation body optimization program developed by Dr. Ryan, M.D. to help high-achieving CEOs and entrepreneurs to look and feel their best. Using diet, exercise, behavior modification, and pharma-grade nutraceuticals in combination with detailed patient health data compiled each quarter, SummaUp has been able to successfully help highly accomplished clients perform at peak levels while getting them into the best shape of their lives.SummaUp clients shed an average of 7 lbs each month while gaining significant muscle mass, to give them a stronger, leaner physique. The flagship UberHuman program will also give you more energy, stamina, and productivity throughout your day. Over the long term, SummaUp clients can expect a significantly lower risk of cancer, diabetes, cardio-vascular disease and more, boosting quality of life and, ultimately, longevity. Results of this advanced, data-driven program are not only rapid, but guaranteed.

Founded in 2017

4 employees

hi.summaup.com