Responsibilities

• Execute partner lifecycle marketing programs that support partner recruitment, onboarding, activation, engagement, retention, and growth.
• Develop and manage partner nurture campaigns, email communications, newsletters, and targeted engagement programs.
• Support partner onboarding initiatives designed to accelerate time-to-first-opportunity and time-to-first-sale.
• Drive participation in partner training, certifications, incentives, MDF programs, co-marketing activities, and partner events.
• Partner with Channel Sales, Partner Enablement, and Marketing teams to identify lifecycle milestones and engagement opportunities.
• Segment partner audiences based on partner type, performance, engagement, geography, and business objectives.
• Coordinate campaign execution through marketing automation, CRM, and partner management platforms.
• Track, analyze, and report on key lifecycle metrics including engagement, activation, program adoption, pipeline contribution, and revenue impact.
• Identify optimization opportunities based on performance data and implement improvements to partner journeys and campaigns.
• Support partner-facing webinars, virtual events, workshops, and enablement programs.

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related discipline.
• 2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a related field.

Preferred

• Experience supporting channel, reseller, MSP, MSSP, distributor, alliance, or strategic partner programs.
• Experience working in a cybersecurity, SaaS, cloud, or enterprise technology environment.
• Familiarity with Partner Relationship Management (PRM) platforms.
• Understanding of partner-sourced, partner-influenced, and co-sell pipeline metrics.
• Experience supporting partner events, webinars, and enablement programs.
• Knowledge of account-based marketing (ABM) and partner marketing best practices.
• Experience collaborating with sales, channel, and revenue operations teams.
• Certifications in marketing automation, CRM platforms, or digital marketing disciplines are a plus.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave