Responsibilities

• Own performance across multiple paid social accounts, ensuring alignment with client business goals and KPIs
• Translate campaign data into clear, actionable insights that drive performance improvements
• Develop and execute full-funnel paid social strategies focused on efficiency, scale, and conversion
• Identify opportunities to improve audience targeting, creative performance, and conversion paths
• Proactively identify performance risks and implement solutions before escalation is needed
• Build and manage scalable campaign structures across platforms such as Meta and LinkedIn
• Leverage advanced platform features, including automated rules, experiments, and optimization tools
• Troubleshoot and resolve issues related to tracking, attribution, bidding strategies, and platform delivery
• Implement structured testing strategies (creative, audience, bidding) to continuously improve results
• Deliver clear, insight-driven reporting that connects performance to business outcomes

Requirements

• 4–6 years of paid media experience, with agency experience preferred
• Proven experience managing paid social campaigns with measurable performance outcomes
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with platforms such as Meta and LinkedIn
• Experience with testing strategies, attribution, and performance optimization

Preferred

• Platform certifications preferred (Meta Blueprint, LinkedIn Marketing Labs, or equivalent)
• Experience with TikTok Ads; TikTok Shop, and social commerce experience is a plus
• Experience in higher education and/or eCommerce verticals is a plus