Responsibilities

• Own and manage a multi-million dollar annual paid social budget across multiple lines of business.
• Develop full-funnel paid social strategies aligned to brand and business objectives.
• Lead cross-channel media planning across Meta, TikTok, YouTube, Reddit, LinkedIn and emerging platforms.
• Identify white space opportunities and lead innovation pilots to evolve Zillow’s paid social approach.
• Serve as a thought leader on paid social best practices, trends, and platform evolution.
• Architect and evolve measurement frameworks, including: Pixel placement strategy and governance
• Conversion tracking and attribution modeling
• Brand Lift Studies
• Incrementality testing
• A/B testing frameworks

Requirements

• 5+ years of experience in digital marketing with deep expertise in paid social strategy and execution.
• Demonstrated experience managing multi-million dollar budgets across multiple business objectives.
• Advanced understanding of: Pixel implementation and tracking architecture; Brand lift studies and survey-based measurement; Incrementality testing; Attribution models; A/B and multivariate testing methodologies.
• Strong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and enterprise social management platforms, specifically Sprinklr.
• Required: Hands-on experience managing paid social campaigns within Sprinklr, including campaign setup, optimization, reporting, and governance.
• Advanced analytical skills with the ability to synthesize large, complex datasets into strategic insights.
• Comfortable presenting performance insights to cross-functional stakeholders and leadership audiences.
• Strong storytelling ability — able to translate performance metrics into clear business implications.
• Proven ability to operate as a strategic thinker, not just an operator.
• Demonstrated thought leadership and a track record of driving innovation and change.

Benefits

• In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.