Responsibilities

• Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
• Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
• Obsession with short form creative and direct response creative to convert customers — how to best sell a product, how to best construct a hook, how to best guide a client on how their advertising dollars should be spent behind winning creatives.
• Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
• Manage between 5-10 Paid Media accounts (including but not limited to: Meta Ads, TikTok Pinterest, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $80,000 - $3M.
• Utilize Platform Ad Managers, third-party reporting tools, andAI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.
• Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate.
• Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
• Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily).
• Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.

Requirements

• 7+ years minimum of paid media advertising experience within Paid Social, Meta in specific (building high converting funnels and driving quantifiable results).
• 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and short form video creative
• Expertise in creative consultation for successful Paid Social Ads that convert
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results
• Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate)
• Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.

Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.