Account Manager, Paid Social
DEPT®
USA (Remote)
$60K/yr - $70K/yrAgencyFull-timeSenior level2+ years exp.
21 hrs ago
Senior Paid Social Specialist
Chattanooga, TN
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Job Summary
Own paid social growth across Meta, TikTok, LinkedIn by shaping budgets, audiences, and optimization, while aligning with Creative, Analytics, and UX to lift conversion and scale acquisition.
- Channel ownership: manage media buying strategy and multi-channel campaigns.
- Measurement and optimization: improve attribution, reporting, and campaign efficiency.
- Cross-functional collaboration: partner with Creative, Analytics, UX, and Web teams to improve landing pages and conversions.
Job Description
Responsibilities:
- Channel ownership: own media buying strategy and budget allocation across all paid social channels.
- Campaign management: develop, launch, and optimize campaigns on Meta, TikTok, LinkedIn, and emerging platforms.
- Budget and ROI: manage multi-million-dollar budgets with focus on CAC, acquisition, efficiency, and ROAS.
- Optimization loop: continuously improve campaigns via audience segmentation, creative testing, and budget reallocation.
- Creative testing framework: build and maintain a structured testing program to lift performance.
- Performance analysis: analyze campaign and channel data to identify growth opportunities and efficiency gains.
- Cross-functional collaboration: partner with Creative, Analytics, UX, Web, and Marketing to improve landing pages and conversions.
- Attribution and measurement: work with Data Science to enhance models, measurement frameworks, and reporting.
- Tracking and tech: ensure proper implementation of tracking pixels, APIs, and measurement tools.
- Platform exploration: evaluate new platforms and capabilities to identify growth opportunities.
- Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field, or equivalent experience.
- 5–10 years of hands-on paid social advertising experience managing performance-focused acquisition campaigns.
- Proven experience managing and optimizing large-scale digital advertising budgets.
- Deep expertise across Meta, TikTok, and LinkedIn advertising platforms.
- Strong understanding of audience development, attribution, conversion tracking, bidding strategies, and performance optimization.
- Experience leveraging first-party data, platform automation tools, and advanced audience targeting methodologies.
- Strong analytical skills with experience using Adobe Analytics, Google Analytics, and digital measurement platforms.
- Excellent communication, organizational, and project management skills.
- Meta, TikTok, or LinkedIn certifications
- Experience in telecommunications, technology, subscription, or highly competitive acquisition environments
- Experience with attribution modeling, incrementality testing, and advanced measurement methodologies
- Experience launching campaigns across emerging or non-traditional social platforms
C Spire
An advanced technology company that transforms how people connect, live, and work.
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