Entry-Level Meta Ads Specialist / Junior Campaign Manager (US-Based) – $300/mo Retainer for 2-4 Hours
24PM - Digital, Branding & AI Strategy
USA (Remote)
$89K/yr - $109K/yr (Est.)In-houseContractIntern/new grad
1 day ago
Senior Paid Social Specialist
Chattanooga, TN
Salary Not AvailableSenior Level5+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid social growth across Meta, TikTok, LinkedIn by shaping budgets, audiences, and optimization, while aligning with Creative, Analytics, and UX to lift conversion and scale acquisition.
- Channel ownership: manage media buying strategy and multi-channel campaigns.
- Measurement and optimization: improve attribution, reporting, and campaign efficiency.
- Cross-functional collaboration: partner with Creative, Analytics, UX, and Web teams to improve landing pages and conversions.
Job Description
Responsibilities:
- Channel ownership: own media buying strategy and budget allocation across all paid social channels.
- Campaign management: develop, launch, and optimize campaigns on Meta, TikTok, LinkedIn, and emerging platforms.
- Budget and ROI: manage multi-million-dollar budgets with focus on CAC, acquisition, efficiency, and ROAS.
- Optimization loop: continuously improve campaigns via audience segmentation, creative testing, and budget reallocation.
- Creative testing framework: build and maintain a structured testing program to lift performance.
- Performance analysis: analyze campaign and channel data to identify growth opportunities and efficiency gains.
- Cross-functional collaboration: partner with Creative, Analytics, UX, Web, and Marketing to improve landing pages and conversions.
- Attribution and measurement: work with Data Science to enhance models, measurement frameworks, and reporting.
- Tracking and tech: ensure proper implementation of tracking pixels, APIs, and measurement tools.
- Platform exploration: evaluate new platforms and capabilities to identify growth opportunities.
- Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field, or equivalent experience.
- 5–10 years of hands-on paid social advertising experience managing performance-focused acquisition campaigns.
- Proven experience managing and optimizing large-scale digital advertising budgets.
- Deep expertise across Meta, TikTok, and LinkedIn advertising platforms.
- Strong understanding of audience development, attribution, conversion tracking, bidding strategies, and performance optimization.
- Experience leveraging first-party data, platform automation tools, and advanced audience targeting methodologies.
- Strong analytical skills with experience using Adobe Analytics, Google Analytics, and digital measurement platforms.
- Excellent communication, organizational, and project management skills.
- Meta, TikTok, or LinkedIn certifications
- Experience in telecommunications, technology, subscription, or highly competitive acquisition environments
- Experience with attribution modeling, incrementality testing, and advanced measurement methodologies
- Experience launching campaigns across emerging or non-traditional social platforms
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