Senior Paid Social Specialist

Responsibilities

• Develop, launch, manage, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other emerging platforms.
• Own media buying strategy, budget allocation, audience targeting, bidding methodologies, and campaign performance across all paid social channels.
• Manage multi-million-dollar advertising budgets while maintaining accountability for customer acquisition, lead generation, efficiency, and return on investment.
• Continuously optimize campaigns through audience segmentation, creative testing, budget reallocation, and performance analysis.
• Develop and maintain a structured creative testing framework that improves campaign effectiveness and accelerates customer acquisition.
• Analyze campaign, audience, and channel performance to identify opportunities for growth, scale, and improved efficiency.
• Partner with Creative, Analytics, UX, Web, and Marketing teams to improve campaign performance, landing page effectiveness, and customer conversion rates.
• Collaborate with Data Science and Analytics teams to enhance attribution models, audience strategies, measurement frameworks, and reporting capabilities.
• Ensure proper implementation and maintenance of tracking technologies, pixels, conversion APIs, and measurement tools.
• Evaluate new platform capabilities, advertising products, and emerging social channels to identify opportunities for growth and innovation.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field, or equivalent experience.
• 5–10 years of hands-on paid social advertising experience managing performance-focused acquisition campaigns.
• Proven experience managing and optimizing large-scale digital advertising budgets.
• Deep expertise across Meta, TikTok, and LinkedIn advertising platforms.
• Strong understanding of audience development, attribution, conversion tracking, bidding strategies, and performance optimization.
• Experience leveraging first-party data, platform automation tools, and advanced audience targeting methodologies.
• Strong analytical skills with experience using Adobe Analytics, Google Analytics, and digital measurement platforms.
• Excellent communication, organizational, and project management skills.

Preferred

• Meta, TikTok, or LinkedIn certifications.
• Experience in telecommunications, technology, subscription, or highly competitive acquisition environments.
• Experience with attribution modeling, incrementality testing, and advanced measurement methodologies.
• Experience launching campaigns across emerging or non-traditional social platforms.

Benefits

• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• Tuition Assistance Programs
• Complimentary Wireless Service & Device*
• 401k Match
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities
• Tailored learning paths for every position